/* ==========================================================================
   Saddl Noon PPC Series Design System Stylesheet
   Unified for:
   - Part 1: How to Read a Weak ROAS (Blog 07A)
   - Part 2: A Weak Campaign Doesn't Mean a Weak Position (Blog 07B)
   - Part 3: Noon PPC Optimisation (Blog 07)
   ========================================================================== */

:root {
  --display: 'Barlow Condensed', 'Arial Narrow', sans-serif;
  --body: 'Manrope', Arial, sans-serif;
  --paper: #F5F3ED;
  --ink: #26352E;
  --forest: #26352E;
  --terracotta: #BC452F;
  --sage: #819582;
  --pale: #E4EADC;
  --muted: #59685E;
  --mist: #D4DFD5;
  --peach: #E7B494;
  --stone: #ECE9DF;
  --soft: #F0EEE7;
  --amber: #D4913A;
  --rule: #DDD9CE;
}

/* ── Reading Progress Bar ── */
#progress {
  position: fixed;
  top: 0;
  left: 0;
  height: 3px;
  background: var(--terracotta);
  width: 0%;
  z-index: 999;
  transition: width 0.1s linear;
}

/* ── Page Scoped Wrapper ── */
.blog-noon-series {
  background-color: var(--paper);
  color: var(--ink);
  font-family: var(--body);
}

.blog-noon-series .wrap {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 24px 80px;
}

/* ── Breadcrumb Bar ── */
.blog-noon-series .breadcrumbs {
  padding: 24px 0 0;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px;
  font-size: 13px;
  color: var(--muted);
}

.blog-noon-series .breadcrumbs a {
  color: var(--muted);
  text-decoration: none;
  font-weight: 500;
}

.blog-noon-series .breadcrumbs a:hover {
  color: var(--terracotta);
}

.blog-noon-series .breadcrumbs span[aria-hidden="true"] {
  opacity: 0.5;
}

.blog-noon-series .breadcrumbs-tag {
  background: var(--amber);
  color: #fff;
  padding: 2px 10px;
  border-radius: 20px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  margin-left: 6px;
}

/* ── Article Header ── */
.blog-noon-series .article-header {
  padding: 36px 0 0;
}

.blog-noon-series .article-header h1 {
  font-family: var(--display);
  font-size: clamp(32px, 5.5vw, 54px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.01em;
  color: var(--forest);
  max-width: 880px;
  margin-bottom: 20px;
}

.blog-noon-series .article-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  align-items: center;
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 36px;
  font-weight: 500;
}

.blog-noon-series .meta-sep {
  opacity: 0.4;
}

/* ── Series Navigation Strip ── */
.blog-noon-series .series-strip {
  background: var(--pale);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 16px 22px;
  display: flex;
  align-items: flex-start;
  gap: 18px;
  flex-wrap: wrap;
  margin-bottom: 36px;
}

.blog-noon-series .ss-label {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--sage);
  flex-shrink: 0;
  padding-top: 5px;
}

.blog-noon-series .ss-links {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
  align-items: center;
}

.blog-noon-series .ss-link {
  font-size: 13px;
  font-weight: 600;
  color: var(--muted);
  text-decoration: none;
  padding: 6px 14px;
  background: var(--stone);
  border-radius: 4px;
  border: 1px solid var(--rule);
  transition: all 0.15s ease;
}

.blog-noon-series .ss-link:hover {
  color: var(--forest);
  border-color: var(--sage);
  text-decoration: none;
}

.blog-noon-series .ss-link.active {
  background: var(--forest);
  color: #fff;
  border-color: var(--forest);
}

/* ── Context Bar ── */
.blog-noon-series .context-bar {
  max-width: 1080px;
  margin: -16px auto 36px;
  background: var(--stone);
  border: 1px solid var(--rule);
  border-radius: 6px;
  padding: 12px 20px;
}

.blog-noon-series .context-bar-inner {
  display: flex;
  flex-wrap: wrap;
  gap: 16px 24px;
  font-size: 12px;
  color: var(--muted);
}

.blog-noon-series .context-bar-inner strong {
  color: var(--forest);
  font-weight: 700;
}

/* ── Signature Dark Forest Hero Card ── */
.blog-noon-series .hero-card {
  background: var(--forest);
  color: #fff;
  border-radius: 10px;
  padding: 36px 40px;
  margin-bottom: 44px;
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 36px;
  align-items: center;
}

.blog-noon-series .hero-metrics {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}

.blog-noon-series .hero-metric {
  background: rgba(255, 255, 255, 0.08);
  border-radius: 8px;
  padding: 18px 20px;
  border: 1px solid rgba(255, 255, 255, 0.06);
}

.blog-noon-series .metric-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.7);
  margin-bottom: 6px;
}

.blog-noon-series .metric-value {
  font-family: var(--display);
  font-size: clamp(26px, 4.5vw, 38px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: -0.01em;
}

.blog-noon-series .metric-sub {
  font-size: 12px;
  color: rgba(255, 255, 255, 0.65);
  margin-top: 5px;
}

.blog-noon-series .terracotta-val { color: var(--peach); }
.blog-noon-series .peach-val { color: var(--peach); }
.blog-noon-series .mist-val { color: var(--mist); }
.blog-noon-series .amber-val { color: #F0B366; }

.blog-noon-series .hero-question {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 14px;
  border-left: 1px solid rgba(255, 255, 255, 0.15);
  padding-left: 36px;
}

.blog-noon-series .q-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.6);
}

.blog-noon-series .q-action {
  font-family: var(--display);
  font-size: clamp(26px, 4vw, 36px);
  font-weight: 800;
  line-height: 1.1;
  color: var(--peach);
}

.blog-noon-series .q-pivot {
  font-size: 14px;
  color: rgba(255, 255, 255, 0.75);
  line-height: 1.55;
}

.blog-noon-series .q-answer {
  font-family: var(--display);
  font-size: 22px;
  font-weight: 700;
  color: var(--pale);
  line-height: 1.25;
}

/* ── AEO Block ── */
.blog-noon-series .aeo-block {
  max-width: 720px;
  margin: 0 auto 44px;
  background: var(--pale);
  border-left: 4px solid var(--forest);
  border-radius: 0 8px 8px 0;
  padding: 22px 26px;
}

.blog-noon-series .aeo-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--sage);
  margin-bottom: 8px;
}

.blog-noon-series .aeo-block p {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink);
  margin: 0;
}

/* ── Body Typography & Headings ── */
.blog-noon-series .body-text {
  max-width: 720px;
  margin: 0 auto 36px;
}

.blog-noon-series .body-text p {
  font-size: 16px;
  line-height: 1.8;
  color: var(--ink);
  margin-bottom: 20px;
}

.blog-noon-series .body-text p:last-child {
  margin-bottom: 0;
}

.blog-noon-series .body-text h2 {
  font-family: var(--display);
  font-size: clamp(24px, 3.8vw, 32px);
  font-weight: 800;
  line-height: 1.12;
  letter-spacing: -0.01em;
  color: var(--forest);
  margin: 48px 0 16px;
}

.blog-noon-series .body-text h3 {
  font-family: var(--display);
  font-size: clamp(18px, 2.8vw, 24px);
  font-weight: 700;
  line-height: 1.2;
  color: var(--forest);
  margin: 32px 0 12px;
}

.blog-noon-series .section-divider {
  max-width: 720px;
  margin: 40px auto;
  height: 1px;
  background: var(--rule);
  border: none;
}

/* ── Data Tables ── */
.blog-noon-series .data-table-wrap {
  max-width: 1080px;
  margin: 0 auto 44px;
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  border: 1px solid var(--rule);
  border-radius: 8px;
  background: #fff;
}

.blog-noon-series .data-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 14px;
  text-align: left;
}

.blog-noon-series .data-table thead th {
  background: var(--forest);
  color: #fff;
  padding: 14px 18px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  white-space: nowrap;
  border: none;
}

.blog-noon-series .data-table tbody tr:nth-child(even) {
  background: var(--soft);
}

.blog-noon-series .data-table tbody td {
  padding: 14px 18px;
  border-bottom: 1px solid var(--rule);
  vertical-align: top;
  color: var(--ink);
}

.blog-noon-series .data-table tbody tr:last-child td {
  border-bottom: none;
}

.blog-noon-series .data-table tbody td:first-child {
  font-weight: 600;
  color: var(--forest);
}

.blog-noon-series .badge {
  display: inline-block;
  padding: 4px 10px;
  border-radius: 20px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.blog-noon-series .badge-sage { background: var(--mist); color: var(--forest); }
.blog-noon-series .badge-warn { background: rgba(212, 145, 58, 0.16); color: #9A6017; }
.blog-noon-series .badge-bad { background: rgba(188, 69, 47, 0.15); color: var(--terracotta); }
.blog-noon-series .badge-terra { background: rgba(188, 69, 47, 0.15); color: var(--terracotta); }
.blog-noon-series .badge-amber { background: rgba(212, 145, 58, 0.16); color: #9A6017; }

/* ── Signal Blocks & Pull Quotes ── */
.blog-noon-series .signal-block {
  max-width: 720px;
  margin: 28px auto;
  padding: 22px 26px;
  border-left: 4px solid;
  border-radius: 0 8px 8px 0;
}

.blog-noon-series .signal-block.forest-border {
  border-color: var(--forest);
  background: var(--pale);
}

.blog-noon-series .signal-block.amber-border {
  border-color: var(--amber);
  background: rgba(212, 145, 58, 0.08);
}

.blog-noon-series .sb-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 8px;
}

.blog-noon-series .forest-border .sb-label { color: var(--forest); }
.blog-noon-series .amber-border .sb-label { color: #9A6017; }

.blog-noon-series .signal-block p {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink);
  margin: 0;
}

.blog-noon-series .signal-block strong {
  font-weight: 700;
  color: var(--forest);
}

.blog-noon-series .pull-quote {
  max-width: 720px;
  margin: 32px auto;
  padding: 22px 28px;
  border-left: 3px solid var(--terracotta);
  background: var(--soft);
  border-radius: 0 8px 8px 0;
}

.blog-noon-series .pull-quote p {
  font-family: var(--display);
  font-size: clamp(18px, 2.8vw, 24px);
  font-weight: 700;
  line-height: 1.35;
  color: var(--forest);
  margin: 0;
}

/* ── Checklists ── */
.blog-noon-series .checklist-wrap {
  max-width: 720px;
  margin: 0 auto 48px;
}

.blog-noon-series .checklist-title {
  font-family: var(--display);
  font-size: clamp(22px, 3.5vw, 30px);
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 22px;
}

.blog-noon-series ol.checklist {
  list-style: none;
  counter-reset: item;
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 0;
  margin: 24px auto;
  max-width: 720px;
}

.blog-noon-series ol.checklist li {
  counter-increment: item;
  display: flex;
  gap: 14px;
  padding: 16px 20px;
  background: var(--soft);
  border-radius: 6px;
  align-items: flex-start;
  border: 1px solid var(--rule);
}

.blog-noon-series ol.checklist li::before {
  content: counter(item, decimal-leading-zero);
  font-size: 11px;
  color: var(--terracotta);
  font-weight: 800;
  flex-shrink: 0;
  min-width: 22px;
  padding-top: 3px;
  line-height: 1;
  font-family: var(--display);
}

.blog-noon-series .checklist-content {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.blog-noon-series .checklist-content b {
  font-size: 14px;
  font-weight: 700;
  color: var(--forest);
}

.blog-noon-series .checklist-content em {
  font-size: 13px;
  color: var(--muted);
  font-style: normal;
  line-height: 1.55;
}

/* ── Part 1 Specific: Formula & Scenarios & Three Questions ── */
.blog-noon-series .roas-split {
  max-width: 720px;
  margin: 28px auto 36px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.blog-noon-series .rs-panel {
  padding: 22px 20px;
  border-radius: 8px;
  border: 1px solid var(--rule);
}

.blog-noon-series .rs-panel.does { background: var(--pale); }
.blog-noon-series .rs-panel.doesnt { background: var(--soft); }

.blog-noon-series .rs-panel-head {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 12px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.blog-noon-series .rs-list {
  list-style: none;
  padding: 0;
  margin: 0;
}

.blog-noon-series .rs-list li {
  font-size: 13px;
  color: var(--ink);
  line-height: 1.5;
  padding-left: 14px;
  position: relative;
  margin-bottom: 8px;
}

.blog-noon-series .rs-list li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--muted);
}

.blog-noon-series .formula-block {
  max-width: 720px;
  margin: 28px auto;
  background: var(--soft);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 24px;
  text-align: center;
}

.blog-noon-series .formula-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--sage);
  margin-bottom: 12px;
}

.blog-noon-series .formula-eq {
  font-family: var(--display);
  font-size: clamp(20px, 3.5vw, 28px);
  font-weight: 800;
  color: var(--forest);
  display: inline-flex;
  flex-direction: column;
  align-items: center;
  gap: 4px;
}

.blog-noon-series .formula-eq .divider {
  width: 100%;
  height: 2px;
  background: var(--forest);
}

.blog-noon-series .formula-note {
  font-size: 12px;
  color: var(--muted);
  margin-top: 14px;
}

.blog-noon-series .three-q {
  max-width: 720px;
  margin: 28px auto;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.blog-noon-series .q-row {
  display: flex;
  gap: 16px;
  background: var(--soft);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 20px 22px;
  align-items: flex-start;
}

.blog-noon-series .q-num {
  font-family: var(--display);
  font-size: 24px;
  font-weight: 800;
  color: var(--terracotta);
  line-height: 1;
}

.blog-noon-series .q-question {
  font-family: var(--display);
  font-size: 18px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 6px;
}

.blog-noon-series .q-why {
  font-size: 13.5px;
  color: var(--ink);
  line-height: 1.6;
}

.blog-noon-series .scenarios {
  max-width: 1080px;
  margin: 28px auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.blog-noon-series .sc-cell {
  background: var(--soft);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 22px 20px;
  display: flex;
  flex-direction: column;
}

.blog-noon-series .sc-cell-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 8px;
}

.blog-noon-series .sc-cell-title {
  font-family: var(--display);
  font-size: 18px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 10px;
  line-height: 1.2;
}

.blog-noon-series .sc-cell-desc {
  font-size: 13px;
  color: var(--ink);
  line-height: 1.55;
  flex-grow: 1;
  margin-bottom: 14px;
}

.blog-noon-series .sc-cell-action {
  font-size: 12px;
  font-weight: 800;
  color: var(--terracotta);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  border-top: 1px solid var(--rule);
  padding-top: 10px;
}

.blog-noon-series .big-callout {
  max-width: 1080px;
  margin: 36px auto 48px;
  background: var(--pale);
  border-radius: 10px;
  padding: 36px 40px;
  display: flex;
  gap: 36px;
  align-items: flex-start;
  border: 1px solid var(--rule);
}

.blog-noon-series .big-num {
  font-family: var(--display);
  font-size: clamp(54px, 8vw, 84px);
  font-weight: 800;
  line-height: 0.9;
  letter-spacing: -0.03em;
  flex-shrink: 0;
  color: var(--forest);
}

.blog-noon-series .big-callout-head {
  font-family: var(--display);
  font-size: clamp(20px, 2.8vw, 26px);
  font-weight: 800;
  line-height: 1.15;
  color: var(--forest);
  margin-bottom: 10px;
}

.blog-noon-series .big-callout-body p {
  font-size: 14px;
  line-height: 1.7;
  color: var(--ink);
  margin: 0;
}

/* ── Part 2 Specific: Split Panel, Scenario Grid, Diag Flow, Decision Grid, Forest Signal ── */
.blog-noon-series .split-panel {
  max-width: 1080px;
  margin: 28px auto 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.blog-noon-series .panel {
  padding: 24px 22px;
  border-radius: 8px;
  border: 1px solid var(--rule);
}

.blog-noon-series .panel.panel-a { background: var(--soft); }
.blog-noon-series .panel.panel-b { background: var(--pale); }

.blog-noon-series .panel-label {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 14px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.blog-noon-series .panel ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.blog-noon-series .panel ul li {
  font-size: 13.5px;
  color: var(--ink);
  line-height: 1.55;
  padding-left: 16px;
  position: relative;
  margin-bottom: 8px;
}

.blog-noon-series .panel ul li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--muted);
}

.blog-noon-series .scenario-grid {
  max-width: 1080px;
  margin: 28px auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}

.blog-noon-series .scenario-cell {
  background: var(--soft);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 24px 20px;
  display: flex;
  flex-direction: column;
}

.blog-noon-series .scenario-cell .s-num {
  font-family: var(--display);
  font-size: 32px;
  font-weight: 800;
  color: var(--muted);
  opacity: 0.5;
  line-height: 1;
  margin-bottom: 8px;
}

.blog-noon-series .scenario-cell .s-head {
  font-family: var(--display);
  font-size: 18px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 10px;
  line-height: 1.2;
}

.blog-noon-series .scenario-cell p {
  font-size: 13px;
  color: var(--ink);
  line-height: 1.55;
  margin-bottom: 14px;
  flex-grow: 1;
}

.blog-noon-series .scenario-cell .s-action {
  padding-top: 12px;
  border-top: 1px solid var(--rule);
  font-size: 12px;
  font-weight: 800;
  color: var(--terracotta);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.blog-noon-series .diag-flow {
  max-width: 720px;
  margin: 24px auto 36px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.blog-noon-series .diag-step {
  display: flex;
  gap: 16px;
  padding: 18px 22px;
  background: var(--soft);
  border-radius: 8px;
  border: 1px solid var(--rule);
  align-items: flex-start;
}

.blog-noon-series .diag-num {
  font-family: var(--display);
  font-size: 22px;
  font-weight: 800;
  color: var(--sage);
  line-height: 1;
}

.blog-noon-series .d-head {
  font-family: var(--display);
  font-size: 17px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 6px;
}

.blog-noon-series .diag-step p {
  font-size: 13.5px;
  color: var(--ink);
  line-height: 1.6;
  margin: 0;
}

.blog-noon-series .decision-grid {
  max-width: 1080px;
  margin: 28px auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}

.blog-noon-series .decision-cell {
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 24px 22px;
}

.blog-noon-series .decision-cell.d-pale { background: var(--pale); }
.blog-noon-series .decision-cell.d-stone { background: var(--stone); }
.blog-noon-series .decision-cell.d-soft { background: var(--soft); }
.blog-noon-series .decision-cell.d-forest {
  background: var(--forest);
  color: #fff;
  border-color: var(--forest);
}

.blog-noon-series .d-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 8px;
}

.blog-noon-series .d-forest .d-label { color: rgba(255, 255, 255, 0.65); }

.blog-noon-series .decision-cell .d-head {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 12px;
}

.blog-noon-series .d-forest .d-head { color: var(--peach); }

.blog-noon-series .decision-cell ul {
  list-style: none;
  padding: 0;
  margin: 0;
}

.blog-noon-series .decision-cell ul li {
  font-size: 13px;
  line-height: 1.55;
  padding-left: 14px;
  position: relative;
  margin-bottom: 8px;
}

.blog-noon-series .decision-cell ul li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--muted);
}

.blog-noon-series .d-forest ul li::before { color: rgba(255, 255, 255, 0.4); }

.blog-noon-series .forest-signal {
  max-width: 720px;
  margin: 32px auto;
  background: var(--forest);
  color: #fff;
  border-radius: 10px;
  padding: 32px 36px;
}

.blog-noon-series .forest-signal .fs-label {
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--peach);
  margin-bottom: 12px;
}

.blog-noon-series .forest-signal p {
  font-size: 14.5px;
  color: rgba(255, 255, 255, 0.85);
  line-height: 1.7;
  margin-bottom: 14px;
}

.blog-noon-series .forest-signal p:last-child { margin-bottom: 0; }

.blog-noon-series .forest-signal a {
  color: var(--peach);
  font-weight: 600;
  text-decoration: underline;
}

/* ── Part 3 Specific: Two Col Compare, Bid Panel, Four Actions, Decision Flow, Saddl Workflow ── */
.blog-noon-series .two-col-compare {
  max-width: 1080px;
  margin: 0 auto 44px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4px;
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid var(--rule);
}

.blog-noon-series .compare-col {
  padding: 32px 32px 28px;
}

.blog-noon-series .compare-col.producing {
  background: var(--forest);
  color: #fff;
}

.blog-noon-series .compare-col.consuming {
  background: var(--stone);
  color: var(--ink);
}

.blog-noon-series .compare-col .col-badge {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 16px;
  display: inline-block;
  padding: 4px 12px;
  border-radius: 20px;
}

.blog-noon-series .producing .col-badge {
  background: rgba(255, 255, 255, 0.15);
  color: rgba(255, 255, 255, 0.95);
}

.blog-noon-series .consuming .col-badge {
  background: rgba(188, 69, 47, 0.12);
  color: var(--terracotta);
}

.blog-noon-series .compare-col .search-term {
  font-family: var(--display);
  font-size: 28px;
  font-weight: 800;
  margin-bottom: 20px;
  line-height: 1;
}

.blog-noon-series .producing .search-term { color: var(--peach); }
.blog-noon-series .consuming .search-term { color: var(--forest); }

.blog-noon-series .compare-col .stat-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 10px 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}

.blog-noon-series .consuming .stat-row {
  border-bottom-color: var(--rule);
}

.blog-noon-series .compare-col .stat-row:last-of-type { border-bottom: none; }

.blog-noon-series .compare-col .stat-label {
  font-size: 12px;
  font-weight: 600;
  opacity: 0.7;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.blog-noon-series .compare-col .stat-value {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 700;
}

.blog-noon-series .producing .stat-value { color: #fff; }
.blog-noon-series .consuming .stat-value { color: var(--forest); }
.blog-noon-series .consuming .stat-value.zero { color: var(--terracotta); }

.blog-noon-series .compare-col .decision-block {
  margin-top: 20px;
  padding: 14px 16px;
  border-radius: 6px;
  font-size: 13px;
  font-weight: 600;
}

.blog-noon-series .producing .decision-block {
  background: rgba(255, 255, 255, 0.1);
  color: rgba(255, 255, 255, 0.9);
}

.blog-noon-series .consuming .decision-block {
  background: rgba(188, 69, 47, 0.08);
  color: var(--terracotta);
}

.blog-noon-series .compare-col .decision-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  opacity: 0.7;
  margin-bottom: 4px;
}

.blog-noon-series .compare-col .decision-verb {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 800;
  letter-spacing: 0.02em;
}

.blog-noon-series .compare-caption {
  max-width: 1080px;
  margin: -28px auto 44px;
  font-size: 13px;
  color: var(--muted);
  text-align: center;
  font-style: italic;
}

.blog-noon-series .bid-panel {
  max-width: 1080px;
  margin: 0 auto 44px;
  background: var(--soft);
  border-radius: 10px;
  padding: 36px 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  align-items: center;
  border: 1px solid var(--rule);
}

.blog-noon-series .bid-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 8px;
}

.blog-noon-series .bid-target {
  font-family: var(--display);
  font-size: 22px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 20px;
}

.blog-noon-series .bid-roas-row {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 20px;
}

.blog-noon-series .bid-roas-chip {
  background: rgba(188, 69, 47, 0.1);
  color: var(--terracotta);
  padding: 8px 16px;
  border-radius: 6px;
  font-family: var(--display);
  font-size: 22px;
  font-weight: 800;
}

.blog-noon-series .chip-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  opacity: 0.75;
  display: block;
  margin-bottom: 2px;
}

.blog-noon-series .bid-arrow-col {
  display: flex;
  flex-direction: column;
  gap: 10px;
  justify-content: center;
  border-left: 2px solid var(--rule);
  padding-left: 40px;
}

.blog-noon-series .bid-row {
  display: flex;
  align-items: center;
  gap: 14px;
}

.blog-noon-series .bid-value {
  font-family: var(--display);
  font-size: clamp(22px, 3.5vw, 34px);
  font-weight: 800;
  line-height: 1;
}

.blog-noon-series .bid-value.old {
  color: var(--muted);
  text-decoration: line-through;
  opacity: 0.7;
}

.blog-noon-series .bid-value.new { color: var(--forest); }
.blog-noon-series .bid-arrow { font-size: 22px; color: var(--sage); }

.blog-noon-series .bid-reduction-tag {
  display: inline-block;
  background: var(--pale);
  color: var(--forest);
  border: 1px solid var(--rule);
  padding: 6px 14px;
  border-radius: 20px;
  font-size: 13px;
  font-weight: 700;
  width: fit-content;
}

.blog-noon-series .four-actions {
  max-width: 1080px;
  margin: 0 auto 44px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 3px;
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid var(--rule);
}

.blog-noon-series .action-card {
  padding: 26px 22px;
  background: var(--soft);
}

.blog-noon-series .action-card:nth-child(1) {
  background: var(--forest);
  color: #fff;
}

.blog-noon-series .action-card:nth-child(2) { background: var(--stone); }
.blog-noon-series .action-card:nth-child(3) { background: var(--pale); }
.blog-noon-series .action-card:nth-child(4) { background: var(--mist); }

.blog-noon-series .action-number {
  font-family: var(--display);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 12px;
  opacity: 0.6;
}

.blog-noon-series .action-card:nth-child(1) .action-number { color: #fff; opacity: 0.5; }

.blog-noon-series .action-verb {
  font-family: var(--display);
  font-size: clamp(22px, 2.5vw, 28px);
  font-weight: 800;
  line-height: 1;
  letter-spacing: 0.01em;
  margin-bottom: 12px;
  color: var(--terracotta);
}

.blog-noon-series .action-card:nth-child(1) .action-verb { color: var(--peach); }

.blog-noon-series .action-when {
  font-size: 11px;
  font-weight: 700;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  margin-bottom: 8px;
}

.blog-noon-series .action-card:nth-child(1) .action-when { color: rgba(255, 255, 255, 0.65); }

.blog-noon-series .action-desc {
  font-size: 13px;
  line-height: 1.6;
  color: var(--ink);
}

.blog-noon-series .action-card:nth-child(1) .action-desc { color: rgba(255, 255, 255, 0.85); }

.blog-noon-series .four-actions-note {
  max-width: 1080px;
  margin: -40px auto 44px;
  padding: 14px 20px;
  background: var(--pale);
  border-radius: 0 0 8px 8px;
  font-size: 13px;
  color: var(--muted);
  font-style: italic;
  text-align: center;
  border: 1px solid var(--rule);
  border-top: none;
}

.blog-noon-series .decision-flow {
  max-width: 1080px;
  margin: 0 auto 12px;
}

.blog-noon-series .decision-flow-title {
  font-family: var(--display);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 20px;
  text-align: center;
}

.blog-noon-series .flow-nodes {
  display: flex;
  flex-direction: column;
}

.blog-noon-series .flow-node {
  display: flex;
  align-items: stretch;
}

.blog-noon-series .flow-node-left {
  width: 44px;
  display: flex;
  flex-direction: column;
  align-items: center;
  flex-shrink: 0;
}

.blog-noon-series .flow-node-dot {
  width: 14px;
  height: 14px;
  border-radius: 50%;
  background: var(--forest);
  flex-shrink: 0;
  margin-top: 20px;
  z-index: 1;
  border: 2px solid #fff;
  box-shadow: 0 0 0 1px var(--rule);
}

.blog-noon-series .flow-node-line {
  flex: 1;
  width: 2px;
  background: var(--rule);
  margin: 0 auto;
}

.blog-noon-series .flow-node-line.last { display: none; }

.blog-noon-series .flow-node-content {
  flex: 1;
  padding: 18px 24px;
  background: var(--soft);
  border-radius: 8px;
  margin: 6px 0;
  border: 1px solid var(--rule);
}

.blog-noon-series .flow-node-content.highlight {
  background: var(--forest);
  color: #fff;
  border-color: var(--forest);
}

.blog-noon-series .flow-node-content.highlight .fn-title { color: var(--peach); }
.blog-noon-series .flow-node-content.highlight .fn-desc { color: rgba(255, 255, 255, 0.8); }

.blog-noon-series .fn-step {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--sage);
  margin-bottom: 4px;
}

.blog-noon-series .highlight .fn-step { color: rgba(255, 255, 255, 0.6); }

.blog-noon-series .fn-title {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 6px;
  line-height: 1;
}

.blog-noon-series .fn-desc {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.6;
}

.blog-noon-series .flow-caption {
  max-width: 1080px;
  margin: 0 auto 44px;
  font-size: 13px;
  color: var(--muted);
  font-style: italic;
  text-align: center;
  padding-top: 10px;
}

.blog-noon-series .saddl-workflow {
  max-width: 1080px;
  margin: 0 auto 48px;
  background: var(--forest);
  border-radius: 10px;
  padding: 36px 40px;
  color: #fff;
}

.blog-noon-series .sw-header { margin-bottom: 24px; }
.blog-noon-series .sw-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.6);
  margin-bottom: 6px;
}

.blog-noon-series .sw-title {
  font-family: var(--display);
  font-size: clamp(22px, 3.5vw, 32px);
  font-weight: 800;
  line-height: 1.1;
  color: #fff;
}

.blog-noon-series .sw-title em { color: var(--peach); font-style: normal; }

.blog-noon-series .workflow-steps {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 4px;
}

.blog-noon-series .workflow-step {
  background: rgba(255, 255, 255, 0.07);
  border-radius: 6px;
  padding: 20px 16px;
  border: 1px solid rgba(255, 255, 255, 0.05);
}

.blog-noon-series .ws-num {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.08em;
  color: rgba(255, 255, 255, 0.5);
  text-transform: uppercase;
  margin-bottom: 8px;
}

.blog-noon-series .ws-title {
  font-family: var(--display);
  font-size: 16px;
  font-weight: 800;
  line-height: 1.1;
  color: #fff;
  margin-bottom: 6px;
}

.blog-noon-series .ws-desc {
  font-size: 12px;
  color: rgba(255, 255, 255, 0.65);
  line-height: 1.5;
}

.blog-noon-series .workflow-step.highlight {
  background: rgba(231, 180, 148, 0.15);
  border-color: rgba(231, 180, 148, 0.3);
}

.blog-noon-series .workflow-step.highlight .ws-title { color: var(--peach); }

.blog-noon-series .sw-note {
  margin-top: 20px;
  font-size: 12px;
  color: rgba(255, 255, 255, 0.55);
  font-style: italic;
  line-height: 1.5;
}

/* ── FAQ Accordion ── */
.blog-noon-series .faq-wrap {
  max-width: 720px;
  margin: 0 auto 48px;
}

.blog-noon-series .faq-title {
  font-family: var(--display);
  font-size: clamp(22px, 3.5vw, 30px);
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 20px;
}

.blog-noon-series .faq-item {
  border-bottom: 1px solid var(--rule);
}

.blog-noon-series .faq-item:first-of-type {
  border-top: 1px solid var(--rule);
}

.blog-noon-series details.faq-item summary {
  list-style: none;
  padding: 18px 4px;
  cursor: pointer;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  font-weight: 700;
  font-size: 15px;
  color: var(--forest);
}

.blog-noon-series details.faq-item summary::-webkit-details-marker {
  display: none;
}

.blog-noon-series .faq-icon {
  width: 22px;
  height: 22px;
  border: 1px solid var(--rule);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-size: 14px;
  color: var(--muted);
  transition: transform 0.2s ease;
}

.blog-noon-series details.faq-item[open] .faq-icon {
  transform: rotate(45deg);
  border-color: var(--terracotta);
  color: var(--terracotta);
}

.blog-noon-series .faq-body {
  padding: 0 4px 18px;
  font-size: 14px;
  color: var(--muted);
  line-height: 1.7;
}

/* ── CTA ── */
.blog-noon-series .cta-block {
  max-width: 1080px;
  margin: 0 auto 48px;
  background: var(--forest);
  border-radius: 10px;
  padding: 44px 36px;
  text-align: center;
  color: #fff;
}

.blog-noon-series .cta-tag {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.6);
  margin-bottom: 14px;
}

.blog-noon-series .cta-title {
  font-family: var(--display);
  font-size: clamp(26px, 4.5vw, 40px);
  font-weight: 800;
  color: #fff;
  line-height: 1.1;
  margin-bottom: 14px;
}

.blog-noon-series .cta-sub {
  font-size: 14px;
  color: rgba(255, 255, 255, 0.7);
  line-height: 1.6;
  max-width: 580px;
  margin: 0 auto 26px;
}

.blog-noon-series .cta-btn {
  display: inline-block;
  background: var(--terracotta);
  color: #fff;
  padding: 13px 30px;
  border-radius: 4px;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  text-decoration: none;
  transition: opacity 0.15s ease;
}

.blog-noon-series .cta-btn:hover {
  opacity: 0.9;
  text-decoration: none;
}

.blog-noon-series .cta-tagline {
  font-size: 13px;
  color: rgba(255, 255, 255, 0.45);
  margin-top: 14px;
  font-style: italic;
}

/* ── Related Resources ── */
.blog-noon-series .related-wrap {
  max-width: 1080px;
  margin: 0 auto 48px;
}

.blog-noon-series .related-title {
  font-family: var(--display);
  font-size: clamp(20px, 3vw, 26px);
  font-weight: 800;
  color: var(--forest);
  margin-bottom: 20px;
}

.blog-noon-series .related-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}

.blog-noon-series .related-card {
  background: var(--soft);
  border-radius: 8px;
  padding: 20px 18px;
  text-decoration: none;
  transition: all 0.15s ease;
  border: 1px solid var(--rule);
  display: flex;
  flex-direction: column;
}

.blog-noon-series .related-card:hover {
  transform: translateY(-2px);
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  text-decoration: none;
  border-color: var(--sage);
}

.blog-noon-series .rc-type {
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--sage);
  margin-bottom: 8px;
}

.blog-noon-series .rc-title {
  font-size: 14px;
  font-weight: 700;
  color: var(--forest);
  line-height: 1.45;
}

/* ── Data Note ── */
.blog-noon-series .data-note {
  max-width: 720px;
  margin: 0 auto 60px;
  background: var(--soft);
  border-radius: 8px;
  padding: 22px 26px;
  border: 1px solid var(--rule);
}

.blog-noon-series .data-note-title {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 10px;
}

.blog-noon-series .data-note p {
  font-size: 12px;
  line-height: 1.7;
  color: var(--muted);
  margin: 0;
}

/* ── Responsive Rules ── */
@media (max-width: 860px) {
  .blog-noon-series .hero-card {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .hero-question {
    border-left: none;
    padding-left: 0;
    border-top: 1px solid rgba(255, 255, 255, 0.15);
    padding-top: 24px;
  }
  .blog-noon-series .two-col-compare {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .four-actions {
    grid-template-columns: 1fr 1fr;
  }
  .blog-noon-series .workflow-steps {
    grid-template-columns: 1fr 1fr;
  }
  .blog-noon-series .bid-panel {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .bid-arrow-col {
    border-left: none;
    padding-left: 0;
    border-top: 2px solid var(--rule);
    padding-top: 24px;
  }
  .blog-noon-series .related-grid {
    grid-template-columns: 1fr 1fr;
  }
  .blog-noon-series .scenarios {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .scenario-grid {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .decision-grid {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .split-panel {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .roas-split {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 560px) {
  .blog-noon-series .hero-metrics {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .four-actions {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .workflow-steps {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .related-grid {
    grid-template-columns: 1fr;
  }
  .blog-noon-series .big-callout {
    flex-direction: column;
    gap: 16px;
  }
  .blog-noon-series .series-strip {
    flex-direction: column;
    gap: 12px;
  }
}

@media (prefers-reduced-motion: reduce) {
  #progress {
    transition: none;
  }
}