Marketplace Management
Give the day-to-day
a clear owner.
Experienced people and Saddl OS take on the responsibilities you agree, while your existing team and partners keep their roles.
What is marketplace management?
Marketplace management is the day-to-day running of a brand’s marketplace accounts: advertising, stock and replenishment, pricing, listings, account issues and reporting. With Saddl, an experienced team does that work inside limits you agree, using Saddl OS to check what each SKU keeps after product cost, marketplace fees and advertising before anything changes.
The work we can own
From the operating review
to the work that follows.
We agree priorities, owners and approval limits before work begins. Reporting shows what changed, what was done and what still needs a decision.
- Performance & advertising
- Review marketplace performance, investigate changes and manage or coordinate campaign decisions.
- Stock & product economics
- Review stock cover and replenishment needs alongside contribution: what remains after product cost, marketplace fees and advertising, rather than final company net profit.
- Pricing & listings
- Assess the offer, check product facts and recommend improvements. Make changes only within agreed authority.
- Account issues & follow-up
- Track agreed marketplace issues, coordinate the next action and report progress through to review.
Responsibilities
Who does what, workstream by workstream.
Scope is agreed before work starts. This is the full split; yours can be narrower, for example advertising only.
| Workstream | Saddl’s responsibility | Your input or decision |
|---|---|---|
| Advertising | Campaign structure, targeting, bids, budgets and performance reviews. | Objectives, budget authority and approval of material changes. |
| Listings & content | Keyword analysis, listing assessment, improvements and agreed updates. | Product facts, brand assets and required approvals. |
| Pricing & promotions | Competitive analysis, recommendations and agreed changes. | Commercial boundaries, promotion commitments and approval authority. |
| Inventory coordination | Stock-cover reviews, allocation priorities and replenishment coordination. | Supply commitments, purchasing authority and warehouse execution. |
| Account & financial operations | Agreed account issues, settlement review, reimbursement tracking and returns investigation. | Access, documentation and account-owner actions. |
| Reporting & planning | Channel and SKU analysis, priority reviews, action progress and reporting. | Commercial context, feedback and planning decisions. |
How the work runs
How one decision moves through the work.
Every change starts from a signal in the account and ends with a check that it worked.
- Signal
A best seller is running short.
Its stock cover drops below the supplier’s lead time while advertising on it keeps rising.
- Decision
Protect the stock, move the spend.
Hold growth spend on that SKU and shift budget to products that can carry it, checked against their contribution.
- Owner
Each step has a name.
Saddl adjusts the campaigns. Your team confirms the next shipment date and approves anything outside the agreed limits.
- Follow-through
The next review checks it.
Sales, stock cover and spend are compared with the plan, and the campaign returns to growth when supply lands.
Illustrative example of the working method, not a client result.
Working with your team
You keep commercial control.
Saddl can own agreed analysis, execution, coordination and reporting. You retain brand direction, product knowledge, purchasing authority, finance confirmation and decisions outside delegated limits.
Your team provides stock and warehouse commitments. Saddl coordinates replenishment; physical fulfilment and warehouse operations remain with you and your providers.
Pricing and listing changes require the agreed approvals. They are not automatically published.
Compare engagement optionsTraditional agency vs Saddl
Marketplace management, rebuilt around a product.
Traditional agency models often rely on people to pull reports, reconcile spreadsheets and carry repetitive analysis from one review cycle to the next. Saddl runs the repeatable process through proprietary Saddl OS, then uses marketplace operators for judgment, exceptions, approvals and execution.
| Operating model | Traditional agency | Saddl |
|---|---|---|
| Operating system | Manual exports, spreadsheets and recurring reports often sit between the data and the next action. | Proprietary Saddl OS connects marketplace signals, product economics, priorities and action history in one operating workflow. |
| Repeatable work | Specialists spend time gathering, cleaning and rechecking information before they can act. | Saddl OS systemises repeatable analysis and prioritisation so operators start with the decision, not the spreadsheet. |
| Where people add value | Account-manager bandwidth is spread across reporting, monitoring and execution. | People focus on judgment, exceptions, commercial context, approvals and follow-through. |
| Amazon and Noon | Workflows and reports often stay separate by marketplace. | One operating process across Amazon and Noon, using the most efficient execution method each platform supports. |
| How the model scales | More accounts usually mean more people and more reporting overhead. | Software carries more of the repeatable process; operators concentrate on decisions and outcomes. |
Service as Software: clients buy managed marketplace work, not another dashboard licence. Software carries the repeatable process; specialists handle the judgment and follow-through. General patterns, not claims about any named provider.
Supported by Saddl OS
The next decision,
with its context.
Saddl OS connects performance, stock and product economics, systemises repeatable analysis and prioritisation, and records what happens next. Marketplace operators validate the commercial context, handle exceptions and follow the decision through.
Explore Saddl OSObserved work · one UAE consumer brand
The same account, two marketplaces, two different jobs.
March–May compared with June–August 2026. Each channel was managed against its own objective rather than one blended ROAS.
Amazon UAE
Less paid dependence, without slowing sales.
Brand and non-brand spend were separated, and reliance on brand keywords was reduced step by step.
- 12.8% → 9.9%
- TACoS
- +9.1%
- Total revenue
- −15.8%
- Advertising spend
Noon Core UAE
One catch-all campaign became a structured portfolio.
A single automatic campaign was split into brand, generic, competitor, category and product campaigns.
- 1.53× → 3.54×
- Advertising ROAS
- +17.3%
- Revenue from ads
- −49.3%
- Advertising spend
Observed results from one anonymous account; they don’t predict another account’s results. Read the full case study
Questions
Marketplace management, answered.
What does marketplace management include?
The agreed day-to-day work across advertising, listings, pricing and promotions, inventory coordination, account issues and reporting. Physical fulfilment and warehouse operations stay with you and your providers.
Can we keep our own team or agency?
Yes. Responsibilities, approvals and handoffs are set up front, and Saddl works alongside your current team or agency. You can start with one workstream, such as advertising, and expand the scope when the operating need is clear.
Do you manage both Amazon and Noon?
Yes. Amazon in every market, and Noon, including Noon Minutes. Amazon approved advertising actions run through Amazon Ads API workflows. On Noon, Saddl OS analyses the account and recommends the action; ad changes are applied directly in Noon, while other work uses the most efficient supported route, including APIs or integrations, bulk workflows or direct execution. Other marketplaces are set up one at a time.
How do we keep control of budgets, prices and listings?
Through budgets, limits and approvals agreed before work starts. Saddl acts within that delegated authority and brings anything outside it back to you. Pricing is not autonomous repricing, and listing changes are not published automatically.
How do you judge whether it is working?
By what each product keeps after product cost, marketplace fees and advertising, alongside sales, stock cover and advertising efficiency. You get biweekly reporting and a monthly review of performance and contribution.
What does it cost?
Pricing is custom. Fees depend on your market, marketplaces, SKUs and the responsibilities involved, and are agreed before any work begins. The first step, a 48-hour account audit, costs nothing and carries no commitment. See the pricing page.
Where does your team need support?
Start with the responsibilities that need an owner.