UAE · Marketplace operations
Saddl combines Saddl OS, experienced marketplace people and managed execution to coordinate advertising, stock and account priorities across Amazon UAE and Noon UAE.
Two marketplaces. Different ways to act.
Yes. Saddl manages Amazon UAE, Noon UAE and Noon Minutes from Dubai as one piece of work, with channel-specific decisions. Each marketplace keeps its own data and its own way of making changes.
Campaign scope: Amazon PPC management.
One commercial priority, channel-specific decisions
We review sales, advertising, stock and product economics in Saddl OS, investigate the priority and manage agreed execution. The same product can need a different response on each marketplace.
See managed responsibilitiesFor UAE businesses on Noon Minutes, we review it as its own operating context. Product trial, conversion and order-cost questions differ from Noon Core, so Minutes gets its own reporting. See how we manage Noon Core and Minutes.
Observed work · one anonymous UAE consumer brand
March–May compared with June–August 2026. At account level the quarter looked almost flat; channel by channel, it told three different stories.
| Channel | What we changed | What moved |
|---|---|---|
| Amazon UAE | Separated brand from non-brand spend and reduced reliance on brand keywords, while keeping advertising behind products that were in stock during a stock disruption. | Revenue +9.1% Advertising spend −15.8% TACoS 12.8% → 9.9% |
| Noon Core | Split one catch-all automatic campaign into brand, generic, competitor, category and product campaigns. | Revenue +8.5% ROAS 1.53× → 3.54× Cost per ad order AED 53 → 24 |
| Noon Minutes | Managed as its own channel, with product trial as the objective. | Ad conversion 19.6% → 23.4% Trial packs 47% → 62% of volume Revenue −12.9% |
| Whole account | Each channel judged against its own objective, not one blended ROAS. | Revenue −3.2% Advertising spend −14.6% Revenue after advertising flat (−0.1%) |
Observed results from one account; they don’t predict another account’s results. Read the full case study or see all results.
Your internal team, agency and partners can stay involved. Start Saddl with a defined issue or focused advertising support while the rest of your operating model stays in place. Unless delegated, you keep purchasing, supplier commitments, warehouse operations and fulfilment.
Questions
Yes. Saddl reviews both accounts in Saddl OS and sets one set of commercial priorities, then executes through the route each marketplace supports. Amazon approved ad actions run through Amazon Ads API workflows. Noon ad changes are applied directly in Noon; other Noon work uses APIs or integrations, bulk workflows or direct Seller Lab execution as supported.
In Dubai. Saddl is operated by Zenarise Trading LLC FZ, 6th Floor, Meydan Grand Stand, Nad Al Sheba, Dubai. We also run our own stores on Amazon AE and Noon UAE.
Yes, as its own channel with its own objective and reporting. See how we manage Noon Minutes.
Yes. We scope Amazon.sa and Noon KSA work separately, starting with the accounts, the evidence available and who has authority to act. See the Saudi Arabia guide.
Yes. Responsibilities and handoffs are set up front. Start Saddl with a defined issue or advertising-only scope while your current agency keeps the rest.
You give read-only access to your Amazon UAE and Noon accounts. Once they are connected and the data backfill is complete, our team takes 48 hours to review advertising, stock, pricing, listings and product economics, then walks you through what to fix first. It costs nothing and carries no commitment.
Tell us whether the issue sits with Amazon UAE, Noon Core or Minutes, and what decision is stuck. The account audit takes 48 hours, starting once your account is connected and the data backfill is complete.