Ask your current tool: "Which optimizations actually worked?" If they can't answer with data, you're paying for a black box. AdPulse is the White Box Engine—the only one that proves every decision. We validate every bid change, separate "Market Luck" from "Decision Impact," and show exactly what's working with counterfactual analysis.
Every PPC tool changes your bids. But when you ask "did it work?"—they can't tell you.
| Action |
The Other Guys (Black Box)
|
AdPulse (White Box)
|
|---|---|---|
| Bid Change | +$0.50 (Reason: "AI Optimized") | +$0.50 (Reason: ROAS gap > 20%) |
| Validation | "Sales went up 10%!" (ignoring market trend) | "Sales beat market baseline by 5%" |
| Counterfactual | Not measured (Can't separate luck from skill) | "Expected $8,200 → Got $9,450 = +$1,250 Decision Impact" |
| Impact | Unknown ??? | +$450 Verified Incremental Revenue |
Can your current tool answer this question?
Run Free Ad Impact CheckWe analyzed 12 leading tools. None measure decision impact.
They take credit for market trends
Sales went up 15%? Great! But the whole account went up 12%. Your "optimization" only added 3%. They don't tell you that.
7-day measurement misses 40% of conversions
Amazon's attribution window is slow. Measuring at 7 days means you're making decisions on incomplete data. We measure at 14/30/60 days.
No way to know what didn't work
If you don't know which changes hurt performance, you'll keep making the same mistakes. AdPulse shows you both wins and losses.
Run a free impact check and see what your current tool isn't showing you.
Run Free Ad Impact Check