AdPulse combines optimization recommendations with impact measurement—so you can make changes with confidence and know what actually worked.
AdPulse finds search terms burning money (2-3x your break-even with zero sales) and shows you exactly what to block.
Automatically identifies high-performers buried in Auto/Broad campaigns. Promotes them to exact match for maximum efficiency.
Every decision gets tracked. Two weeks later, you see exactly how much revenue it drove—or didn't.
Without feedback, you make the same non-working changes over and over. AdPulse shows you what didn't work so you stop wasting time on bad patterns.
Find search terms burning 2-3x your target ACoS. Stop paying for clicks that never convert.
Auto-identify winners buried in Auto/Broad. Promote to exact match at optimal bids.
Recommendations based on actual ROAS. Increase winners, decrease losers.
See which decisions drove revenue over 14, 30, and 60 days.
Predict outcomes before making changes. Know the projected impact.
Amazon-ready bulk files. Client-ready PDF reports. No manual work.
Most PPC tools show you before/after metrics. But they can't tell you if your decisions caused the change, or if it was just market luck.
❌ Black Box Reporting
"Your ROAS went from 2.5 to 3.0 after our optimizations!"
(But the whole account went up 18%. Market trend? Seasonality? You'll never know.)
AdPulse uses counterfactual analysis to calculate what would have happened without your changes—then measures the difference.
✓ White Box Reporting
"Expected $8,200 → Got $9,450 = +$1,250 Decision Impact"
This is the incremental revenue your decision added, adjusted for market baseline.