Experience that helps you choose
We run marketplace businesses ourselves. We weigh growth opportunities against stock, costs and commercial commitments.
Powered by Saddl OS
Full-service marketplace management, driven by the economics behind every decision.
An experienced marketplace team, backed by Saddl OS. We run advertising, inventory, pricing and listings across Amazon and Noon — with SKU-level contribution margin at the centre.
Every product has
hidden economics.
AdvertisingSpend rising faster than sales
InventoryBest seller running low
PricingPremium needs a clearer story
ListingsKey product details missing
EconomicsStrong sales, thin contribution
When the numbers stop giving you a clear answer
What audits find
12.5× reported ROAS fell to 3.5–4.6× once every advertising cost was counted.
See what audits findA clearer view of the business
Saddl OS connects marketplace analytics with product economics, recommends actions and tracks progress.
People who take it from here
Our team owns campaign changes, listing improvements and stock coordination. You stay involved where your judgement is needed.
Explore managed services ↗See where each product earns its keep, and what our team does next.
Saddl OS brings your campaigns, stock and product economics into one view. Pick a product or an insight to see the signal, then the work our team takes on.
Revenue grew 12% this month. Four of your top five products need attention, and one has room to grow.
Opportunities & insights 7
The out-of-stock rate is 24%. The cotton apparel has six days left, and two variants of the essentials set are already out.
Open Inventory & purchasingSuggested reorders are ready, based on current coverage and lead time. Releasing them now avoids the next stockout cycle.
Open Inventory & purchasing“Unspecified” drives 91% of 11 returns on this product over the last 30 days, 4.2 times the catalogue average.
Open Economics & reconciliationTwo campaigns spend without converting. The optimizer has a cut ready for your review.
Open AdvertisingAdvertising takes AED 26 per AED 100 of Noon sales on the bottle, versus AED 12 on Amazon.
Open AdvertisingLow ratings are dragging conversion on the listing. Recent reviews mention the pump.
Open Listings & feedbackThe essentials set leaves 10% contribution, well below the catalogue average.
Open Economics & reconciliation
Sample data for the FORME catalogue. In your account these are your own numbers, updated as your marketplaces sync. Select a product or an insight to see its story.
Explore Saddl OS ↗How the team works ↗
Insulated bottle
On Noon, advertising takes AED 26 per AED 100 of sales, versus AED 12 on Amazon, and the bottle leaves 12% contribution there.
First move: Cut spend on campaigns below the agreed economics and protect the ones that earn their place.
Cotton apparel
Six days of stock are left at the current sales rate. Check availability by channel before adding demand.
First move: Confirm the reorder date with purchasing and hold ad pressure until stock lands.
Skincare product
The price sits 18% above its comparison set, and the listing is rated 3.4 stars on Amazon.
First move: Check pack size and positioning before cutting the price.
Everyday essentials set
Only AED 10 of every AED 100 is left after costs, and a competitor undercuts the price.
First move: Hold the price floor and shift spend to higher-contribution products.
Field notes
Buyers pay more for comparable products, so there is room to test a higher price.
First move: Test a small price rise on the best-selling variant and watch conversion.
Keep the team you have. Add Saddl where you need us.
Let Saddl run the marketplace operation
One team for advertising, inventory coordination, pricing, listings and account management.
Explore how we work ↗Add expertise where you need it
Keep what works. Add Saddl for selected functions, with clear handoffs to your existing team.
Request an account review ↗Client case study · One account, three marketplaces
Read the full case study ↗One account. Three marketplaces. Three different decisions.
Noon Core · Mar–May to Jun–Aug 2026
Amazon UAE and Noon Minutes results are in the full case study.
Observed account results; results vary.
+17%Revenue from ads
−49%Advertising spend
1.53→3.54×Advertising ROAS
Built by an operator who couldn’t see across his own business.
“My P&L showed a profit, but it hid a lot of unprofitable SKUs I was carrying, and no report made them easy to see.”
Aslam Yousuf, founder
Aslam built a seven-figure Amazon business where every function ran on its own. Inventory didn’t know what pricing was doing. Pricing didn’t know what advertising was doing. And nothing showed contribution margin by SKU.
It started as a PPC problem. Then it became clear how intertwined every function is, so Saddl moved from a PPC tool to an operating system across all of them. Before Saddl, he spent 15 years building measurement systems for enterprise advertisers. Saddl is operated by Zenarise Trading LLC FZ in Dubai, and we still run our own accounts.
Amazon AE- Amazon SA
Noon UAE
Read the full story · Aslam on LinkedIn (opens in a new tab) ↗
How to get started
From 48-hour diagnostic to managed execution
Three steps to a team that understands your marketplace business.
- 01 / Request
Request a diagnostic and product demo
Tell us where you sell and see Saddl OS in action.
Connecting your accounts
Provide read-only access to supported marketplace accounts. Saddl OS connects sales, advertising, inventory, pricing and listing data for review.
Explore Saddl OS ↗ - 02 / Review
Review findings and agree scope
Your 48-hour diagnostic starts once your marketplace account is connected and the data backfill is complete. Agree priorities, scope, responsibilities and fees.
See responsibilities ↗ - 03 / Begin
Begin managed marketplace work
Our team uses Saddl OS to manage the work, with biweekly reporting and monthly performance and contribution reviews.
Request an account review ↗
What’s next for your marketplace business?
Tell us where you sell and what needs attention. We’ll confirm whether an account review is the right next step.
Request an account review info@saddl.ioScope, information needs and fees are confirmed before any ongoing engagement begins.
Before we get started
Is Saddl software or a service?
Saddl is your marketplace operating partner. Our team manages the work using Saddl OS, our proprietary multi-marketplace operating system.
How do you work with our existing team?
Saddl can run selected functions or the broader marketplace operation, with responsibilities and handoffs agreed around your existing team.
Which marketplaces do you support?
Amazon in every market, and Noon including Noon Minutes. Selling on another marketplace? Tell us where you operate and we’ll scope it with you, one marketplace at a time. The Saddl OS page shows what is connected today.
How do we keep control?
We agree budget limits and approval boundaries. Our team manages routine work within them and brings exceptions to you.
What access do you need?
Read-only access lets us review the account first. If we go on to work together, we arrange the permissions needed for the activities our team will manage.
What does an ongoing engagement cost?
The fee depends on your account complexity and the responsibilities we take on. We’ll explain both the work and the price before you decide.