Evidence over enthusiasm. Deep dives into marketing science, attribution, and the economics of Amazon PPC.
A CPG brand with 12.5x ROAS and top BSR looked untouchable. One overlooked CVR number said otherwise.
When Healthy Numbers Hide Expensive Problems
Every Amazon advertising tool shows you what happened. None tell you if your optimizations actually caused it.
Frustrated by black-box tools, I built Saddl to bridge the gap for mid-market sellers with attribution science.