Focused Amazon PPC
Saddl owns the agreed campaign work. You provide product context, stock commitments and approvals; your team or partners keep the rest. Advertising across more than one marketplace? See Marketplace Advertising.
Saddl OS + experienced marketplace people
Amazon PPC management.
Give each change a reason.
Experienced operators use Saddl OS to run Amazon advertising with stock, product economics and your commercial goals in view, so every budget, campaign and target change has a reason.
How the judgement works
Three levels. One reason for every change.
Campaign budget
Where should spend rise, hold or stop?
Set against performance, availability and product economics, within agreed limits.
Campaign purpose and KPI
What is this campaign for, and how is it judged?
Brand defence, non-brand growth, launch and stock clearance each carry a different target.
Keyword and target
Bid, harvest, negate or leave alone?
Decided only after stock, conversion and the offer have been checked.
Read at every level
- InventoryStock cover and lead time.
- HaloSales lifted on related products.
- CannibalisationPaid clicks that organic or another campaign would have won.
Amazon ads management
What the advertising work includes.
- Structure & priorities
- Group products, targets and objectives. Separate brand from non-brand so an account average doesn’t hide where spend goes.
- Budgets & bids
- Raise, hold or cut investment against performance, availability and economics.
- Search terms & targeting
- Harvest winners, assess negatives and manage product targeting, after checking stock and conversion.
- Reporting & history
- Record recommendations, approved actions and results, so it’s clear what changed and what moved.
Before changing a target
Check what the numbers leave out.
A weak search term may need a negative. It may also be a product that was unavailable, or an offer that needs work. Efficient ad sales don’t settle how much to invest either: stock cover, replenishment timing and the contribution left after relevant costs shape the next decision.
ACoS, TACoS and ROAS in one line each
- ACoS
- Ad spend as a share of ad-attributed sales.
- TACoS
- Ad spend as a share of total sales.
- ROAS
- Ad-attributed sales divided by ad spend.
None of them is profit. Lower spend or a higher ROAS is not automatically a better business outcome.
This is where audits keep finding the same thing: budget aimed at shoppers already mid-journey while category search sits at AED 0, and search terms or campaigns that keep spending without returning it. See what audits find
Choose the responsibility you need
Focused PPC, or part of wider Amazon scope.
Part of Amazon management
Extend into replenishment coordination, account priorities and offer review, with advertising connected to each.
Explore Amazon Marketplace ManagementComparing Amazon PPC agencies?
Ask who reviews the business context, who makes changes and what needs your approval. You keep purchasing authority and warehouse operations; a PPC engagement doesn’t mean handing over the business.
Works in every Amazon market. Local guides: the UAE, India and Saudi Arabia.
See the Amazon results in context.
Selected observations show the marketplace, reporting periods and measurement basis. They don’t isolate a single PPC change or guarantee a return.
Review the Amazon resultsWhat should change in your Amazon PPC?
Request an account review to start the 48-hour marketplace diagnostic: campaigns, objectives and constraints, read together. The 48 hours start once your account is connected and the data backfill is complete.