Saddl began inside
our own business.
Our background in measurement and client service shaped how we ran our Amazon business. As it grew, we saw how easily advertising, stock and pricing could pull in different directions.
We built Saddl to bring them together. We still use it in our own stores today.
The years behind Saddl
From the early years to Saddl.
A career in measurement and client service. Then our own marketplace business, and the work that became Saddl.
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2008 — 2018Analytics & Measurement
I started out measuring advertising, learning to question what the numbers were really saying. That shaped how I used data to make business decisions.
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Aslam Yousuf2018–2024 2018 — 2022Advertising & Adtech
Running managed services taught me how much client relationships depend on the everyday work: understanding the business, supporting the team and delivering consistently.
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2022 — 2024Mediahub
SVP, Data Science & Analytics
Back at Mediahub, I brought measurement and client service together—helping teams turn analysis into decisions they could act on.
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Aslam Yousuf2024 · S2C 2024Building S2C
We built a seven-figure Amazon business and expanded across countries, marketplaces and quick commerce. Growth taught us how closely advertising, stock, pricing and profit depend on each other.
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Aslam Yousuf2026 · Saddl 2026Building Saddl
Running our stores taught us that an ad could perform well while the product barely made a profit—or was about to run out of stock. We built Saddl to see advertising, stock, pricing and margins together, and understand what each decision meant for the business.
Where the story continues
The work continues.
We continue to operate our stores across the UAE and Saudi Arabia. There are still decisions to make, results to learn from and connections we need to understand. Saddl develops alongside that work.
Amazon AE
Amazon SA
United Arab Emirates & Saudi Arabia
Noon UAE
United Arab EmiratesWhat this means
for your business.
We bring that experience to your account. Our audit looks at advertising, stock, pricing and product margins together, helping you see where money is being lost and what to address first.
Explore the account audit