Marketplace advertising · Amazon, Noon and Noon Minutes
Saddl’s team runs your PPC on Amazon, Noon and Noon Minutes. One decision engine in Saddl OS gives all three the same treatment, with stock, product economics and your strategy behind every budget, bid and negative.
Free 48-hour audit, no contract. Your advertising is part of the review. The 48 hours start once your account is connected and the data backfill is complete.
The numbers sayRaise the bid 15%
More clicks would sell the stock out before the delivery lands. Saddl OS holds the campaign and defers any negative-keyword call until the product is back.
Connected in Saddl OS · InventoryThe Optimizer in Saddl OS
The Optimizer reads each account with the same decision logic and machine-learning layer, whether it is Amazon, Noon Core Ads or Noon Minutes. Your strategy sets how the account is optimized. The platform decides only how a change is carried out.
StrategyBalanced
Campaign budgetsBidsNegativesHarvestSignals
“Brand defence” converts at 2.1× the account average. Confirm it as a DEFENSE campaign so efficiency cuts don’t hit it?
Amazon: pushed automatically. Approved actions go to Amazon through the Ads API, within your budget and approval limits.
Push approved actionsNoon: a report the team applies. Noon advertising actions can’t be pushed automatically. The Optimizer exports the full report from Downloads, and the Saddl team applies each action in Noon by hand, then checks the effect.
Downloads · Full report (CSV)Within the agreed scope, Saddl owns the campaign work from structure to review. Your team keeps everything outside it.
Inside Saddl OS
In Saddl OS, advertising shares its data with stock, product economics, pricing and listings. That is how we tell a weak campaign from a product that ran out of stock, or from an offer that needs work.
Connected in Saddl OS
Reads Stock cover, sales velocity, lead times and incoming purchase orders.
Changes How hard a campaign should push. A stocked-out product defers a negative-keyword candidate instead of having its keywords cut for poor performance.
Read alongside
Reads Revenue less product cost, advertising, marketplace fees and other included costs, per SKU and channel.
Changes Whether an efficient-looking campaign leaves anything behind. Contribution, not ACoS, sets how much a product can carry.
Team-coordinated
Reads Comparable products, price position, ratings and product strength.
Changes Whether more spend can convert at the current price. Price moves are decisions for your team and ours, never automatic.
Team-coordinated
Reads Search Query Performance, reviews and returns, where available.
Changes Which search terms to protect, and whether a weak term is a listing or product problem rather than a bidding one.
Halo and cannibalisation are read at every level. See the three levels on Amazon
The engine treats every platform the same. Strategy is what changes, because each channel has a different job. Amazon works in every market; UAE, India and Saudi Arabia have local guides.
Observed results from one UAE account, March–May against June–August 2026. Read the results
None of them is profit. Lower spend or a higher ROAS is not automatically a better business outcome.
| Change | Checked against | Status |
|---|---|---|
| Hold budget on Non-brand growth | Stock cover fell to 6 days | Approved by you |
| Amazon: negate “cheap plastic bottle” | Clicks, no orders, wrong product type | Pushed through the Amazon Ads API |
| Cap bid on “steel water bottle” | 10% contribution after ads and fees | Awaiting your approval |
| Noon: negate “free flask” | 38 clicks, no orders | Applied by the team from the report |
This page
For businesses that need someone to own campaigns, budgets, bids and targeting while the wider marketplace work stays with their current team.
Broader scope
Advertising is included, alongside inventory coordination, pricing, listings and account priorities, run as one operation.
Comparing engagements? See how the options differ.
Saddl manages campaign structure, budgets, bids, targeting, search terms and negatives on Amazon, Noon and Noon Minutes, then reviews the results with you. Every recommendation, approval and change is recorded. Your team keeps product decisions, stock commitments, purchasing and approvals.
Amazon in every market, plus Noon and Noon Minutes. See Saddl OS for what is connected today.
The Optimizer applies the same decision logic to Amazon, Noon Core Ads and Noon Minutes. The difference is execution. On Amazon, approved actions are pushed through the Ads API within your budget and approval limits. For Noon, the Optimizer exports a full report, and the Saddl team applies each action by hand and follows up on its effect. Both are recorded in the same history.
It reads campaigns, targets and search terms with one decision engine, using logic and machine learning that are the same on every platform. Your strategy determines how the account is optimized. Each action carries a reason and a confidence level, actions on low-stock products are held until they are restocked, and calls that need judgment are escalated to a person.
Against each campaign’s job. A brand-defence campaign, a non-brand growth campaign and a launch each carry a different target. ACoS compares spend with ad-attributed sales, TACoS compares it with total revenue, and ROAS is ad sales divided by spend. None of them is profit, so we read them alongside stock and contribution.
Yes. Marketplace Advertising is a focused engagement. Marketplace Management adds inventory coordination, pricing, listings and account priorities, with advertising included.
Read-only access to your marketplace accounts to start, product and margin context, stock commitments and lead times, and someone who can approve changes. Execution permissions are agreed separately.
The audit is free, with no commitment. If you go on to work together, an onboarding fee of AED 1,000 (about ₹25,000 or $270) applies, and we waive it if you start within 14 days of your findings review. Ongoing fees depend on your account and are agreed before work begins.
A tool optimises what it can see. Saddl’s team reads stock, product economics, pricing and listings before changing spend, and records the reason and approval for each change. Whoever you compare, ask who reviews the business context, who makes the changes and what needs your approval.
The free audit reads your campaigns, stock and product economics together, and tells you what to fix first.