Blog
Short reads on reading performance
Advertising, marketplace performance and the decisions behind the numbers. Seven articles and counting.
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Read how Saddl thinks about marketplace decisions: what a performance metric can tell you, what it can miss and what deserves a closer look.
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Short reads, full accounts, measured numbers, and tools still on the way.
Blog
Advertising, marketplace performance and the decisions behind the numbers. Seven articles and counting.
Read the blogCase studies
Two accounts, followed end to end: what we found, what we did, and what changed.
See the case studiesResults & audit findings
Results from one account, plus the patterns two audits keep finding before any work starts.
See the resultsFree tools
Calculators and checklists for reading your own marketplace numbers.
In progressProfit & Unit Economics
A real UAE marketplace SKU ranked #1 for revenue but not contribution. See what fees, advertising and inventory revealed before scaling it further.
Read the articleProfit & Unit Economics
A real UAE product delivered +18.2% contribution on Amazon and -19.7% on Noon. See what advertising, returns and campaign-level data revealed.
Read the articleProfit & Unit Economics
A real Amazon UAE SKU delivered 4.03x ROAS but only 1.7% contribution. See what product cost, marketplace fees and TACoS revealed.
Read the articleCase Study
One brand, three marketplace channels. Amazon revenue grew 9.1% while ad spend fell 15.8%. Noon Core efficiency doubled. Noon Minutes told a different story.
Read the case studyCase Study
A UAE marketplace account with 29.5% contribution margin contained 4 loss-making product families and 8 below 15%.
Read the case studyPut the reading to work
Read advertising performance alongside stock, product economics, pricing and listings. A strong result in one report can leave a different question elsewhere.
See observed marketplace resultsIf the next step is still unclear, start with your marketplace context.