Strong ROAS can hide missing costs.
- Reported ROAS
- 12.5×
- Including external spend
- 3.5–4.6×
Social ads were sending traffic to Amazon, but their cost was missing from the reported return.
See the audit example- Amazon Official Partner
- Direct noon API access
- Multi-marketplace management
- Core operations connected
- Built by an operator
Free marketplace account audit · India
Find what’s costing you sales and margin.
Our team reviews your advertising, inventory, pricing, listings and product economics across Amazon India and your other supported marketplaces—and gives you a prioritised action plan.
No commitment. The 48 hours begin after account connection and data backfill.
See what the audit examinesWhat your audit can uncover.
We connect the headline numbers to the issues behind them.
A stockout looked like an advertising problem.
Paid clicks fellBrand bids reduced
Sales fellHero SKU out of stock
Sales fell during a brand-bid test. The review traced the decline to the bestseller running out of stock, then redirected spend to products still available.
Read how we separated the signalsAd spend that isn’t earning its place
Irrelevant search terms, campaigns that spend without converting, and budget split across competing ad groups.
Growth leaning too heavily on brand searches
Strong returns from existing demand can conceal gaps in the category keywords that bring new buyers.
Listings that attract clicks but lose orders
Missing high-intent keywords, unclear product details and recurring review issues can hold back conversion.
Prices and pack sizes that dilute margin
We check pricing, marketplace fees and product costs to see which SKUs leave a worthwhile contribution.
Is this the right fit?
A good fit if
- You’re an established consumer brand in India selling on Amazon or other supported marketplaces.
- Marketplaces are a meaningful part of your business.
- Someone on your team can grant read-only account access.
Probably not yet if
- You haven’t started selling on a marketplace.
- You’re not yet able to provide read-only account access.
Sell on another marketplace? We assess support based on your business needs—tell us where you sell.
Your next move
Request your free audit.
Get an account review, a walkthrough of the findings and an action plan ranked by priority.
What we review
- Advertising
- Inventory
- Pricing
- Listings
- Product economics
- 01
Account data
Account data / reports
zepto - 02
Operator review
Illustrative issues- Advertising
Ad waste - Inventory
Low stock - Listings
Copy gaps - Economics
Thin margin
- 03
Your action plan
What to prioritise, why it matters and what to do next.
See Saddl OS in action
Every account has more to the story.
Connect once and your account appears in Saddl OS. There is no standard report: every product has its own story, so the audit starts from yours.
Revenue grew 12% this month. Four of your top five products need attention, and one has room to grow.
Opportunities & insights 7
The out-of-stock rate is 24%. The cotton apparel has six days left, and two variants of the essentials set are already out.
Open Inventory & purchasingSuggested reorders are ready, based on current coverage and lead time. Releasing them now avoids the next stockout cycle.
Open Inventory & purchasing“Unspecified” drives 91% of 11 returns on this product over the last 30 days, 4.2 times the catalogue average.
Open Economics & reconciliationTwo campaigns spend without converting. The optimizer has a cut ready for your review.
Open AdvertisingAdvertising takes ₹26 per ₹100 of Noon sales on the bottle, versus ₹12 on Amazon.
Open AdvertisingLow ratings are dragging conversion on the listing. Recent reviews mention the pump.
Open Listings & feedbackThe essentials set leaves 10% contribution, well below the catalogue average.
Open Economics & reconciliation
Illustrative INR sample data for the FORME catalogue, including cross-border marketplaces. In your account these are your own numbers, updated as your marketplaces sync. Select a product or an insight to see its story.
Insulated bottle
On Noon, advertising takes ₹26 per ₹100 of sales, versus ₹12 on Amazon, and the bottle leaves 12% contribution there.
First move: Cut spend on campaigns below the agreed economics and protect the ones that earn their place.
Cotton apparel
Six days of stock are left at the current sales rate. Check availability by channel before adding demand.
First move: Confirm the reorder date with purchasing and hold ad pressure until stock lands.
Skincare product
The price sits 18% above its comparison set, and the listing is rated 3.4 stars on Amazon.
First move: Check pack size and positioning before cutting the price.
Everyday essentials set
Only ₹10 of every ₹100 is left after costs, and a competitor undercuts the price.
First move: Hold the price floor and shift spend to higher-contribution products.
Field notes
Buyers pay more for comparable products, so there is room to test a higher price.
First move: Test a small price rise on the best-selling variant and watch conversion.
Built by an operator who couldn’t see across his own business.
“My P&L showed a profit, but it hid a lot of unprofitable SKUs I was carrying, and no report made them easy to see.”
Aslam Yousuf, founder
Aslam built a seven-figure Amazon business where every function ran on its own. Inventory didn’t know what pricing was doing. Pricing didn’t know what advertising was doing. And nothing showed contribution margin by SKU.
It started as a PPC problem. Then it became clear how intertwined every function is, so Saddl moved from a PPC tool to an operating system across all of them. Before Saddl, he spent 15 years building measurement systems for enterprise advertisers. Saddl is operated by Zenarise Trading LLC FZ in Dubai, and we still run our own accounts.
Amazon AE- Amazon SA
Noon UAE
Read the full story · Aslam on LinkedIn (opens in a new tab) ↗
Before you request it
What does read-only access mean?
We can read your reports and data. We can’t change prices, budgets or listings. If you later work with us, execution permissions are agreed separately. Never send passwords or one-time passcodes through the form.
When does the 48-hour clock start?
Once your marketplace account is connected and the data backfill is complete. Not when you submit the form.
What will the audit look like?
There’s no standard report. We start from your account’s own performance, so the findings, and what we’d change first, are different for every account.
What does the audit cost?
Nothing. The 48-hour audit is free, with no commitment. If you go on to work together, an onboarding fee of ₹25,000 applies, and we waive it if you start within 14 days of your findings review. Ongoing fees depend on your account and are agreed before work begins.
Is there a contract or commitment?
No. The audit is where we start: no commitment, no sales sequence. Scope and fees for any ongoing work are agreed separately.
What do you need from me?
Which marketplaces you sell on, and read-only access to your supported accounts. We take the connection and data backfill from there.
Which markets and marketplaces?
Amazon India and Amazon in other markets, plus Noon for cross-border sellers. Other marketplaces are taken on one at a time, so tell us where you sell.
See the operating context in Saddl OS, or read about the account review: the same audit.