Amazon UAEMar-May vs Jun-Aug 2026
Reduce paid dependence without slowing sales
- Revenue
- +9%
- Ad spend
- −16%
- Estimated organic revenue
- +20%
Free audit. No contract.
Know what to fix first.
Diagnosed in 48 hours.
We read your whole account together, find the problem it actually has, and tell you what to change first.
Free, with no commitment. Your 48-hour diagnostic starts once your marketplace account is connected and the data backfill is complete.
First moveProtect the best seller first. Then fix the listing and cap the overlapping ads.
- EconomicsStrong sales, thin contribution.
- AdvertisingSpend is rising faster than sales.
- InventoryThe best seller is running low.
- ListingsKey product details are missing.
- First moveProtect the best seller first. Then fix the listing and cap the overlapping ads.
Illustrative catalogue. Select a signal to read it.
Free
48-hour audit. No contract, no commitment.
AED 1,000
Equivalent to about ₹25,000 or $270
Onboarding fee, waived if you start within 14 days of your findings review.
We run a limited number of audits each month, in the order requests arrive.
A different strategy for every channel.
Noon CoreMar-May vs Jun-Aug 2026
Replace a catch-all campaign with deliberate choices
- Ad spend
- −49%
- Revenue from ads
- +17%
- Ad ROAS, from 1.53×
- 3.54×
Noon MinutesProduct trial, Mar-May vs Jun-Aug 2026
Encourage product trial without raising order cost
- Trial packs sold
- +32%
- Ad conversion
- +3.7pp
Observed account results; results vary.
Every account has more to the story.
Connect once and your account appears in Saddl OS. There is no standard report: every product has its own story, so the audit starts from yours.
Revenue grew 12% this month. Four of your top five products need attention, and one has room to grow.
Opportunities & insights 7
The out-of-stock rate is 24%. The cotton apparel has six days left, and two variants of the essentials set are already out.
Open Inventory & purchasingSuggested reorders are ready, based on current coverage and lead time. Releasing them now avoids the next stockout cycle.
Open Inventory & purchasing“Unspecified” drives 91% of 11 returns on this product over the last 30 days, 4.2 times the catalogue average.
Open Economics & reconciliationTwo campaigns spend without converting. The optimizer has a cut ready for your review.
Open AdvertisingAdvertising takes AED 26 per AED 100 of Noon sales on the bottle, versus AED 12 on Amazon.
Open AdvertisingLow ratings are dragging conversion on the listing. Recent reviews mention the pump.
Open Listings & feedbackThe essentials set leaves 10% contribution, well below the catalogue average.
Open Economics & reconciliation
Sample data for the FORME catalogue. In your account these are your own numbers, updated as your marketplaces sync. Select a product or an insight to see its story.
Insulated bottle
On Noon, advertising takes AED 26 per AED 100 of sales, versus AED 12 on Amazon, and the bottle leaves 12% contribution there.
First move: Cut spend on campaigns below the agreed economics and protect the ones that earn their place.
Cotton apparel
Six days of stock are left at the current sales rate. Check availability by channel before adding demand.
First move: Confirm the reorder date with purchasing and hold ad pressure until stock lands.
Skincare product
The price sits 18% above its comparison set, and the listing is rated 3.4 stars on Amazon.
First move: Check pack size and positioning before cutting the price.
Everyday essentials set
Only AED 10 of every AED 100 is left after costs, and a competitor undercuts the price.
First move: Hold the price floor and shift spend to higher-contribution products.
Field notes
Buyers pay more for comparable products, so there is room to test a higher price.
First move: Test a small price rise on the best-selling variant and watch conversion.
What audits find.
Amazon audits tend to show the same pattern: the headline numbers look fine while something underneath is broken. These are the themes we see most, and your audit looks at each of them.
- Reported ROASA 12.5× return fell to 3.5–4.6× once external ad spend was counted.
- Spend versus intentAbout AED 1,300 a month went to product-page placements while category search keywords received AED 0.
- Brand ROASBrand terms returned over 100× because the audience was small, and brand clicks can cost more than category clicks.
- Wasted spend and bleedersIrrelevant search terms with no conversions, and campaigns that keep spending without returning it.
- StructureOne brand keyword was split across 13 or more ad groups, returning anywhere from 0.6× to 36×.
- Growth that stallsDaily sessions climbed to 250–420 while revenue tracked lower.
- EconomicsMost of the margin sat in one pack size.
Built by an operator who couldn’t see across his own business.
“My P&L showed a profit, but it hid a lot of unprofitable SKUs I was carrying, and no report made them easy to see.”
Aslam Yousuf, founder
Aslam built a seven-figure Amazon business where every function ran on its own. Inventory didn’t know what pricing was doing. Pricing didn’t know what advertising was doing. And nothing showed contribution margin by SKU.
It started as a PPC problem. Then it became clear how intertwined every function is, so Saddl moved from a PPC tool to an operating system across all of them. Before Saddl, he spent 15 years building measurement systems for enterprise advertisers. Saddl is operated by Zenarise Trading LLC FZ in Dubai, and we still run our own accounts.
- Amazon AE
- Amazon SA
- Noon UAE
Read the full story · Aslam on LinkedIn (opens in a new tab) ↗
How to get started
The clock starts when your data is ready.
- 1
Request a diagnostic and product demo
Tell us about your brand and marketplaces.
- 2
Provide read-only access to supported marketplace accounts
Read-only access lets us review without changing anything. Execution permissions are agreed separately.
- 3
Review findings and agree what happens next
Leave with a week-one action list, agree priorities and scope, and begin managed work if it’s a fit.
Connection and data backfillThe clock is not running yet.
48 hOnce connection and backfill are complete, our team conducts the diagnostic.
Is this the right fit?
A good fit if
- You’re an established consumer brand selling on Amazon or Noon.
- You sell in any market. Our Amazon pipeline works everywhere.
- Marketplaces are commercially meaningful to you.
- Someone can grant read-only access to your accounts.
Probably not yet if
- You haven’t started selling on a marketplace.
- You want a one-off template report.
- Spreadsheets and manual processes still cover what you need.
Before you request it
What does read-only access mean?
We can read your reports and data. We can’t change prices, budgets or listings. If you later work with us, execution permissions are agreed separately. Never send passwords or one-time passcodes through the form.
When does the 48-hour clock start?
Once your marketplace account is connected and the data backfill is complete. Not when you submit the form.
What will the audit look like?
There’s no standard report. We start from your account’s own performance, so the findings, and what we’d change first, are different for every account.
What does the audit cost?
Nothing. The 48-hour audit is free, with no commitment. If you go on to work together, an onboarding fee of AED 1,000 (about ₹25,000 or $270) applies, and we waive it if you start within 14 days of your findings review. Ongoing fees depend on your account and are agreed before work begins.
Is there a contract or commitment?
No. The audit is where we start: no commitment, no sales sequence. Scope and fees for any ongoing work are agreed separately.
What do you need from me?
Which marketplaces you sell on, and read-only access to your supported accounts. We take the connection and data backfill from there.
Which markets and marketplaces?
Amazon in every market, and Noon. Other marketplaces are taken on one at a time, so tell us where you sell.
See the operating context in Saddl OS, or read about the account review: the same audit.
Request your free audit.
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