The Saddl blog
Marketplace decisions.
Closer reading.
Articles on advertising, marketplace performance and the decisions behind the numbers.
Profit & Unit Economics
Your Top-Selling SKU May Not Be Your Most Profitable. Here’s What to Check.
A real UAE marketplace SKU ranked #1 for revenue but not contribution. See what fees, advertising and inventory revealed before scaling it further.
Read the articleProfit & Unit Economics
The Same Product Made Money on Amazon and Lost Money on Noon. What Changed?
A real UAE product delivered +18.2% contribution on Amazon and -19.7% on Noon. See what advertising, returns and campaign-level data revealed.
Read the articleProfit & Unit Economics
A 4.03x ROAS. Just 1.7% Contribution Margin. What Did ROAS Miss?
A real Amazon UAE SKU delivered 4.03x ROAS but only 1.7% contribution. See what product cost, marketplace fees and TACoS revealed.
Read the articleMarketplace operations
One Catalog. Three Marketplaces. Three Completely Different Problems
An account review across Amazon UAE, Noon Core and Noon Minutes reveals different campaign, inventory and budget problems behind the same catalog.
Read the articleReading performance
The Illusion of Perfection: When Flawless Metrics Hide a Growth Ceiling
A historical account analysis of how strong revenue and low TACoS can mask weak conversion and gaps in Amazon search campaigns.
Read the articleAdvertising decisions
Why Every PPC Tool Stops at Optimization (And Why We Didn’t)
Why optimization metrics alone cannot establish impact, and how counterfactual analysis informs Amazon PPC decisions.
Read the articleThe Saddl origin
Why I Built Saddl: Bringing Marketing Science to the Mid-Market PPC Gap
Aslam Yousuf explains the measurement gap he encountered as an Amazon seller and why he built Saddl.
Read the article