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True Profit Calculator

What do you keep from each sale on Amazon, noon or noon Minutes? Enter your price and costs to estimate contribution, fees and break-even price.

The product

AED
AED
%
kg
%
AED

Per-unit contribution

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contribution margin —

Your margin vs category reference

Choose a category to see its reference range.

Settlement
—
paid out per unit
ROI
—
contribution ÷ landed cost
Break-even price
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Price for target margin
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% target
See fee breakdown
Ad headroom to target
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How this is calculated · sources & assumptions

How it works. Referral fee is derived from the category and, where the marketplace bands it, the price (with any minimum-fee floor applied). Where a marketplace charges a closing fee, it is added by price band. Fulfilment follows the selected marketplace’s size and weight rules. Noon FBN uses physical weight plus its packaging allowance, rounded to the nearest 50 g; weight-only mode assumes a standard parcel. Additional kilogram increments round up in this estimate. Settlement = price − marketplace fees − VAT/GST the marketplace charges on those fees (what it pays out). Contribution = settlement − output VAT/GST you remit (net of any fee VAT you reclaim) − COGS − any optional costs. Defaults are deliberately conservative: the price is treated as the VAT-inclusive shelf price and VAT on fees as a cost, so the estimate errs low. Enter COGS net of any VAT you reclaim on purchases. ROI = contribution ÷ landed cost (COGS + inbound/prep). Break-even and target-margin prices are solved, accounting for the fact that referral and returns scale with price. The margin comparison places your contribution against published Amazon net-margin planning ranges, not measured averages or noon benchmarks. Storage, promotions and other unentered costs can lower final margin; regional costs and tax treatment also differ. Combined ranges span both source categories.

Fee data — published, as of Sep 2026. Amazon.ae uses the official schedule effective 1 Aug 2025: referral by category on the price excluding VAT (some categories switch rate at AED 50 for the whole price; electronics accessories, furniture, jewellery and watches apply a lower rate only to the portion above a threshold), AED 1 minimum, no closing fee, and FBA fulfilment by size tier and weight with a higher column above AED 25; weight used is the greater of actual and dimensional (L×W×H/5000). Amazon.sa mirrors the Amazon.ae schedule in SAR until confirmed. Storage, long-term storage, prep services and refund administration are excluded. Amazon.com uses the official 2026 referral schedule (on the price excluding tax, $0.30 minimum, $1.80 closing fee on media and video games) and the non-apparel FBA rate card by size tier, shipping weight and price band, switching to peak rates 15 Oct – 14 Jan and adding the 3.5% fuel & logistics surcharge; weight-only mode assumes large standard. Amazon.co.uk uses the official referral schedule (on the VAT-inclusive price, £0.25 minimum, clothing's FBA £40 rule, media closing fees) plus the 2% Digital Services Fee on selling and FBA fees; UK FBA fulfilment is still representative per size tier. VAT/GST on marketplace fees is one calculation for every market: fees × the market's rate (India 18%, UAE 5%, KSA 15%, UK 20%, US none), deducted from the payout and treated as a cost unless you tick that you reclaim it. India uses Amazon.in's official schedule: price-banded referral by category (referral and weight handling effective 16 Mar 2026), closing fee by price band and category group (effective 7 Sep 2026), weight handling for FBA national at Standard STEP (regional is roughly 40% lower) plus pick & pack, with 18% GST on all fees; storage (₹50/cu ft/month) and removal fees are excluded. Noon UAE and KSA use separate referral and FBN outbound schedules effective 10 September 2026, excluding VAT (5% UAE, 15% KSA). UAE rates come from the supplied workbook; KSA rates come from its published schedule. Simplified categories use an equal-weight average of their underlying referral fees at the entered price, including price bands and minimum fees. These are estimates, not sales-weighted rates; materially different product types remain separate. UAE fees · KSA fees. Brand/PST exceptions require your custom referral rate. Extra-oversize/bulky rates and the exact SAR 25 outbound boundary are not resolved by the new tables; those cases do not produce an estimate. Storage and conditional charges are excluded. Noon Minutes uses the same regional Noon Core outbound calculation as a modelling assumption; its referral estimates remain separate. Confirm exact per-SKU figures in Seller Central's Fee Preview and refresh each quarter. Tax rates are standard rates as of Sep 2026 (UAE VAT 5%, KSA 15%, UK 20%, India GST varies by product — 18% default); US sales tax is collected and remitted by Amazon, so it never enters your numbers. Not a guaranteed Amazon/noon quote.

Reading your result

Sales are the start.
Contribution is what’s left.

Your contribution is the amount left after marketplace fees, tax, product cost and the optional costs you enter. It helps you judge whether a sale leaves enough room for your business.

Why sales and ROAS don’t tell the whole story
One sale, explained Illustrative example · AED
Sale price
120
Costs & tax
75
Contribution
45

37.5% contribution marginAED 45 ÷ AED 120. Overheads and unentered costs still need to be covered.

Before you decide

A few useful answers.

Is contribution the same as net profit?

No. Contribution covers the costs included in this calculation. Business overheads, salaries and any costs you haven’t entered still reduce final profit. Expand the fee breakdown to see what the estimate includes.

Which Amazon and noon markets can I compare?

Amazon UAE, Saudi Arabia, India, the UK and US; noon and noon Minutes in the UAE and Saudi Arabia. Coverage uses a mix of published schedules and estimates. Amazon KSA mirrors UAE fees, UK fulfilment uses representative rates, and Minutes outbound uses Noon Core as an assumption. Check the sources and assumptions above for your market.

Does it include advertising and returns?

Add them under “Ad spend, returns & inbound” in the inputs. They start at zero, so your result only includes these costs once you enter them. Use your blended ad spend across sales, rather than spend on advertised orders alone.

How should I use the category comparison?

Use it as planning context. The bands are published Amazon net-margin ranges, while your result is contribution. They are not measured category averages or noon benchmarks. A marker above the band doesn’t by itself mean the product is more profitable.

Can I use the break-even price to set my selling price?

It’s the price at which contribution reaches zero under your inputs, not a recommended selling price. The target-margin price adds your chosen contribution margin. Review demand and competing products before changing price.

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