Platform safeguard
Inventory → Advertising
Stockouts can explain weak conversion. Inventory context can defer a negative-keyword recommendation.
01 / Product promise
The whole operation.
Within reach.
Saddl OS connects marketplace analytics with product economics. It recommends where to act and supports the workflows behind advertising, inventory, pricing and listings.
Amazon works in every market. The Amazon Selling Partner API and Amazon Ads pipelines run across all Amazon marketplaces. Other marketplaces, particularly smaller ones in other geographies, are connected one marketplace at a time.
- Amazon Selling Partner API
- Noon Partners API
- Amazon Ads
- Noon MinutesNoon 15
What we’re building next. Roadmap / in development — not current platform support.
- WalmartPlanned
- FlipkartPlanned
- ShopifyPlanned
- MetaPlanned
- Google AdsPlanned
1–2 of 4
03 / Explore the capabilities · Interactive
Explore Saddl OS.
Start with the whole picture. Then explore the decisions behind it.
One business.
Fewer open tabs.
Connect sales, advertising, inventory and product economics. Explore each marketplace to find what drives the results.
The whole picture — connected marketplace performanceInteractive illustration
Explore the capabilities
- See the business togetherConnect performance across supported marketplaces, with product economics alongside sales.
- Focus on a marketplaceUnderstand each channel’s contribution, stock position and advertising performance.
- Get to the driversExplore the products, campaigns and costs behind the result, keeping the wider business in view.
See the businessChoose a marketplaceUnderstand the drivers
Coverage & definitions
This illustration shows how connected marketplace analysis works, using Amazon, Noon and Noon Minutes as examples. Available data and level of detail depend on the connected account and agreed scope.
Put spend behind the right opportunities.
Choose the budget, judge the campaign against the right goal, then act at keyword and target level. See PPC ads optimization.
Advertising decision engine — campaign to keywordIllustrative workflow
Explore the capabilities
- Campaign judgementIncrease, reduce or pause budgets using performance, inventory, halo and cannibalisation context.
- Objective judgementMatch the campaign goal to return on ad spend (ROAS), cost per acquisition (CPA), conversion rate (CVR) or another relevant measure.
- Keyword executionCarry the same intelligence into bid changes, negatives and harvest candidates.
Judge campaignSet the KPIApply intelligenceExecute levers
Coverage & definitions
Supported Amazon actions can use authorised Ads API workflows. Noon actions are team-led, including export workflows where needed. Availability varies by account.
Put stock where it can work hardest.
Marketplace inventory management guided by sales velocity and historical demand. Allocate stock and replenish before it runs low.
Inventory network — allocation, purchasing and capitalIllustrative workflow
Explore the capabilities
- See every nodeTrack warehouse and marketplace stock, cover, ageing and active sales velocity.
- Allocate by needPrioritise inventory allocation and capital by unmet demand across nodes.
- Reorder and trackCreate purchase orders using lead times and carton quantities, then track them through delivery.
Read node demandAllocate stockTrigger reorderTrack delivery
Coverage & definitions
Purchase orders use lead times, minimum order quantities and carton data. Your team retains purchasing authority and physical warehouse execution.
See what each product earns — and where the money went.
Compare contribution margin by product and marketplace, then investigate costs and Amazon payout exceptions.
Product economics — contribution and reconciliationIllustrative workflow
Explore the capabilities
- Read product economicsSee revenue less product cost, advertising, marketplace fees and other included costs for each SKU.
- Compare channelsUnderstand why the same product contributes differently by marketplace.
- Reconcile exceptionsInvestigate deductions, returns, reimbursements and payout variance.
Select SKUCompare channelsReconcile payoutInvestigate gap
Coverage & definitions
Illustrative cost example. Contribution is revenue after the costs shown, before company overheads. Settlement reconciliation and reimbursement investigation are Amazon-specific.
Price with the market and margin in view.
Compare market prices and product strength with the contribution you need to protect.
Pricing intelligence — market position and recommendationIllustrative workflow
Explore the capabilities
- Map the marketBuild the relevant category, tier and competitive set.
- See the positionCompare current price, market median, ratings and product strength.
- Review the moveTest the recommendation against contribution and its source listings.
Define marketLocate productTest economicsAgree action
Coverage & definitions
Illustrative prices. Recommendations consider comparable products and economics; price changes require team review. A price floor alone does not establish the optimal selling price.
Build listings around the searches that matter.
Listing optimization powered by Search Query Performance: use query volume and demand signals to retain converting terms and find high-intent gaps.
Listing intelligence — query demand to reviewed copyIllustrative workflow
Explore the capabilities
- Find proven relevanceIdentify category keywords you already convert on.
- Close high-intent gapsAdd missing high-intent terms where they match product facts and search intent.
- Prime the listingReview accurate copy for search relevance and conversion.
Read query demandProtect proven termsClose keyword gapsGenerate and review
Coverage & definitions
Uses Search Query Performance data where available. Copy is checked against product facts and reviewed before publishing; ranking and conversion gains are not guaranteed.
Explore the actual Saddl OS interface
One view.
Many ways in.
Explore the business, then the marketplace, product or cost behind each result.
Actual Saddl OS product UI
04 / Why the connections matter
The work crosses modules.
So does the thinking.
Information from one part of the business informs decisions in another.
Team-led decision
Economics → Pricing
The team weighs product contribution against competitive positioning before recommending a price move.
Team-led investigation
Returns → Listings & product
Feedback and return costs help the team trace issues to the listing, product or fulfilment process.
05 / The operating foundation
Built around shared operating data.
Shared records, connected sources and defined access.
A shared product record
SKU mapping, costs, lead times, cartons, and channel status.
Connected sources
Marketplace, advertising, and warehouse data, with imports where needed.
Defined team access
Roles and brand-level access for the people doing the work.
Operational visibility
Source status, freshness, mapping, and data needing attention.
07 / Next step
See what Saddl OS can reveal about your business.
Explore the capabilities that matter to your accounts with the team who will use them.